Project

BALDESSARINI

Head of Design Licensing
Sr Menswear Designer
Role

Head of Design Licensing – Sr Menswear Designer · Herford, Germany · 2018 – 2023

Scope

Responsible for establishing a consistent design language across categories while collaborating with international partners to strengthen brand identity, product strategy, and commercial performance.

A Hole in One for 70s Attitude

With the Golf Club collection, Baldessarini stepped away from convention and embraced a bold new attitude. Drawing inspiration from the vibrant spirit of 1970s America, the collection reimagined classic country club aesthetics through saturated colours, playful contrasts and expressive silhouettes, creating a confident wardrobe that felt nostalgic, unexpected and unmistakably modern.

Preppy staples were deconstructed and rebuilt with a fashion-forward mindset. Lightweight knitwear, statement polos, tailored shorts and premium outerwear combined sporting influences with elevated craftsmanship, balancing retro energy with contemporary luxury. The result was a collection that challenged expectations while remaining rooted in Baldessarini’s commitment to quality and design.

My contribution centred on the creative development of the leather jackets, outerwear, selected shorts, and bags translating the collection’s vibrant concept into pieces defined by innovative materials, refined construction and a distinctive editorial point of view.

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The Art of Modern Sophistication

Baldessarini — Precision, Purity & Timeless Attitude

Capturing the essence of Baldessarini’s modern luxury philosophy, this exclusive project focuses on clarity, confidence and uncompromising quality. A curated selection of three looks, defined by refined silhouettes, exceptional materials and a precise approach to design.

Technical outerwear, contemporary leather and a lightweight technical puffer combine innovation with timeless appeal. Clean lines, architectural shapes and subtle details create a wardrobe built around understated sophistication.

A restrained palette of black, beige, white and metallic silver underlines the collection’s modern character — a quiet expression of luxury, reflecting the unmistakable Baldessarini DNA: distinctive, masculine and effortlessly refined.

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Midnight Glamour — A New Era of Rebellion

Baldessarini Men’s Winter Show — Luxury with Attitude

Set in the atmosphere of an exclusive club, this fashion show explored the bold and rebellious side of Baldessarini. Inspired by 1970s America, Studio 54 glamour and the spirit of underground nightlife, the collection combined expressive design with exceptional craftsmanship.

Loud graphic patterns, shimmering surfaces and rich materials defined a new vision of masculine luxury. Statement outerwear, leather, footwear and accessories were developed with distinctive details — from powerful textures to iconic logo placements.

A celebration of individuality and confidence, capturing the unmistakable Baldessarini spirit between extravagance and sophistication.

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Expertise

Product & Licensing Strategy, Brand Governance, International Partnerships, Collection Planning, Commercial Analysis


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