ALPHATAURI

The ambition behind this concept was to reinterpret the classic windbreaker as a premium fashion product with a strong and instantly recognisable brand identity.

Rather than relying solely on functionality, the design explores how branding, construction and silhouette can work together to create emotional value. Technical materials, clean-cut detailing and a confident visual language position the garment at the intersection of performance innovation and contemporary fashion.

The outcome is a modern outerwear concept that communicates AlphaTauri's technological mindset while delivering a distinctive and elevated aesthetic.