Experience

Overall strategic and creative responsibility for the Mustang Menswear Division, leading Design, Pattern Making and Technical Development. Strategic partner to Marketing, Product Management, Sales and Merchandising, driving product strategy, brand positioning and go-to-market execution while shaping a commercially focused and contemporary product vision. Direct report to the CPO.

Successfully translated this strategy into measurable business growth: the first independently led collections achieved up to +25% year-over-year order intake, nearly +10% growth in unit sales, and over +10% growth in order value. Increased collection efficiency, established a cross-category Essentials Program and strengthened the premium positioning of the denim business.

• Creative Leadership
• Brand Strategy
• Product Direction
• Collection Architecture
• Team Development
• Stakeholder Management

Led the creative direction for Outerwear, Leather & Leather Accessoires and the international licensing portfolio Footwear and Glasses. Responsible for establishing a consistent design language across categories while collaborating with international partners to strengthen brand identity, product strategy, and commercial performance.

• Product & Licensing Strategy
• Brand Governance
• International Partnerships
• Collection Planning
• Commercial Analysis

Developed seasonal collections across Outerwear, Sportswear, and Leather within the Menswear Division. Worked closely with the Creative Director to translate global trends into commercially relevant products, balancing innovation, craftsmanship, and market awareness.

• Trend Research
• Product Development
• Collection Design
• Material Innovation
• Global Market Alignment

Held several creative roles across Menswear, Leather & Outerwear and Accessoires. Contributed to product innovation, collection development and special design initiatives for Fashion Shows.

• Menswear Design
• Leather & Outerwear
• Trim & Product Development
• Executive Presentations
• Fashion Shows